At present time, India lives in a super-connected world these days and as such,
advertising and marketing by best digital marketing Company in Ghaziabad are no longer the same animals they once were. This is especially true due to the rise of social media, which has changed how businesses communicate with potential and existing clients. So what exactly is
digital marketing and what does it encompass? Basically, it’s a collective term which is used where marketing meets internet technology by
parasive and other forms of
digitalization with
Parasive Technologies.
Social media marketing by parasive technologies ,this has risen hugely in popularity and there are now countless dedicated agencies scattered around the web which promise to help with it.
Facebook,
Twitter,
Pinterest and
LinkedIn are all examples of
social networks which can be used as a part of your marketing efforts, although they are far from the only ones.
Social media marketing allows two-way communication between a company and consumer in a way that wasn’t previously seen and it’s safe to say that it has changed business approach to marketing as now, the consumer holds the power.
Search Engine Optimization (SEO):
Parasive technologies is a means of optimizing the content of a website in order to gain better placement on the
Search Engine Results Page (SERPS). A variety of techniques are employed to achieve this and it’s not a job for amateurs really as there are many pitfalls that could have
Google frowning on your site.
SEO includes:
- Keyword research and usage, on-page and off (within HTML)
- Link building /outreach blogging
- Content delivery
- Site structure
- Analytics
Search Engine marketing (SEM): is similar to, but incorporates, SEO and uses many of the same techniques as a part of that. The main difference between the two terms is that
SEM also includes paid online advertising models, such as
pay-per-click (PPC).
PPC advertising models are those such as
Google Adwords and Bing, which only require payment when the ad is clicked through to the target website.
SEM also requires keyword analysis as the words and phrases used in the ad and site and these need to be monitored carefully to reflect the market and current search engine rules.
Email marketing: remains a very effective tool, despite claims that it isn’t as important as social these days. Modern email marketing is just beginning to evolve so that it can be linked to a database in order to
personalparasive, so that individual groups of customers can be sent mail based on previous purchases and interests.
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